Consumers Prefer to Stay Connected with Businesses via Email


Did you know?

  • 68% of Canadians prefer to stay connected with brands via email
  • 12% report the telephone is their preferred connection
  • less than 10% prefer snail mail, in-person conversations or social media

“Canadian consumers are saying loud and clear that they want to stay in touch with businesses, and that they want to do so through email,” said Lisa Kember, regional director for Canada East at Constant Contact. “This is major validation for the businesses that are already leveraging email marketing and a wake-up call for those that have yet to get started. When it comes down to it, email marketing is really the only channel where businesses own the relationship with their contacts. With email, unlike social, you are guaranteed to get your message directly in front of your audience-in their inbox.”

Why do consumers choose to subscribe to a business’s email list? Their top reasons are:

  • Receive discounts and special offers (71 per cent)
  • Take part in specific promotions (38 per cent)
  • Stay informed on an ongoing basis (36 per cent)

Learn how you can email market your business:

Back to Digital Marketing School! Make a plan and learn how to execute. Attend one or all of these free workshops in Barrie to set up a plan and communicate effectively with your client base through the power of email marketing. Details at

September 11, 2015 |

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